Services

Structure for teams
doing real work.

We run programs, train facilitators, and give teams the tools to do their own discovery — with the discipline to turn conversations into evidence.

2,500+
Teams coached through structured customer discovery
40+
National cohorts run, from six to twenty-five teams each
13
Years running programs for the nation's leading innovation agencies
Programs facilitated for
National Science Foundation National Institutes of Health Department of Energy MD Anderson Cancer Center
01   Cohort Programs
For Accelerators & Innovation Programs

We run the cohort.
Your teams do the work.

We run structured customer discovery cohorts end-to-end — from opportunity framing through field interviews to evidence-based synthesis. The goal isn't to hand teams answers. It's to give them the process, the discipline, and the confidence to find answers themselves.

  • Structured cohort design tailored to your program timeline
  • Live facilitation of framing, interview, and synthesis workshops
  • One-on-one team coaching at each stage
  • Final opportunity briefs grounded in field evidence

"A hypothesis that survives every interview wasn't tested hard enough."

  • FormatSix- to ten-week cohorts, in-person or hybrid
  • Team sizeSix to twenty-five teams per cohort
  • OutputEvidence-based opportunity briefs, interview archives, validated hypotheses
  • Best forUniversity programs, national labs, government innovation offices, corporate accelerators
02   Train-the-Trainer

"We leave you with the capability — not the dependency."

  • FormatEmbedded engagement over one to three program cycles
  • DeliverablesCustom curriculum, facilitator playbooks, assessment rubrics
  • IncludesTrain-the-trainer certification, facilitator playbooks
  • Best forPrograms that want their own staff running discovery long-term
Your Staff Learns to Run It

Your facilitators.
Your program.
Your capability.

The difference between this and a cohort program is simple: in a cohort, we run it. Here, we teach your staff to run it themselves. We design the curriculum for your context, train your facilitators in the methodology, observe and co-facilitate while they build confidence, and hand over the playbooks when they're ready. After the engagement, your program owns the process — no ongoing dependency on us.

  • Custom curriculum design for your program context
  • Facilitator training and certification
  • Observation, feedback, and live co-facilitation
  • Playbooks, rubrics, and assessment tools
03   Discovery Tool
The accelerant

The tool that turns conversations
into evidence faster.

Customer discovery is painstaking when it's done in notebooks, spreadsheets, and memory. Our purpose-built platform gives teams a structured way to log interviews, track hypotheses, and surface patterns — so the insights that matter don't get lost in the noise. It doesn't replace the thinking. It clears the path to it.

Opportunity Framing

Structure assumptions before teams enter the field — so every interview is testing something, not fishing.

Interview Logger

Capture signal in real time — key quotes, surprising moments, hypothesis updates — without breaking the conversation.

Pattern Tracking

Surface what's repeating across interviews. One story is an anecdote. Ten stories is a market signal.

Synthesis View

Move from raw interviews to an opportunity brief your team can act on — structured, evidence-backed, shareable.

What a cohort looks like
The program arc

From raw assumption
to defined opportunity.

Every cohort moves through the same three stages. The sequencing matters — each phase builds on what came before. Teams arrive with technology. They leave with evidence.

1
Frame the Opportunity

Teams articulate what they're assuming — about the customer, the problem, and the value — before they ever talk to anyone. Structured hypotheses, ready to be tested.

2
Go into the Field

Teams conduct their own interviews with real practitioners. We give them the tools and discipline to have conversations that generate signal — not confirmation.

3
Synthesize and Define

Teams surface patterns across their interviews and define the opportunity in evidence-based terms. We facilitate the synthesis. They own the conclusion.

Run a cohort

We run the program.
Your teams do the work.

You bring the teams and the context. We bring the structure, facilitation, and coaching to take them from assumption to evidence. Six to twenty-five teams, over six to ten weeks.

Run a cohort with us →
Train-the-Trainer

Your staff learns.
Your program owns it.

We train your facilitators in the methodology, build the curriculum for your context, and hand over the playbooks. When the engagement ends, your program runs discovery independently.

Embed the methodology →