Partners of the Practice
Julie Collins
Julie Collins is a commercialization consultant specializing in technology innovation and market validation. She works with early-stage technology companies, university founders, and research teams across biotech, pharma, medical devices, clean energy, and other deep tech sectors to translate complex technical innovations into viable commercial strategies.
As Lead Faculty for National NSF I-Corps, Julie has led over 25 cohorts since 2012, working with more than 3,000 technology teams and bringing structured customer discovery methodologies to entrepreneurs at critical inflection points. She is also a designer of the nation's premier innovation training program for pre-seed and seed stage funded startups — serving as curriculum designer, video content creator, and lead instructor.
Her client work spans developing market entry strategies for SBIR Phase I and Family Office portfolio companies, creating customer discovery programming for universities and entrepreneurial service organizations, and building commercialization roadmaps for university technology transfer departments. Prior to her consulting practice, Julie directed SBIR GA — Georgia's state SBIR assistance program — helping hundreds of companies secure federal funding. She also served as a Startup Catalyst at Georgia Tech VentureLab, evaluating invention disclosures and designing curriculum for innovation programs.
Julie brings over 20 years of experience helping technical founders navigate the gap between laboratory innovation and market reality. She holds an M.S. in Microbiology and Molecular Genetics from Emory University and a B.S. in Applied Biology/Microbiology from Georgia Institute of Technology.
